The Swedish Swimming Federation, with Energy company E.ON, and M&C Saatchi Stockholm have launched a virtual reality initiative to encourage reticent children into water. The campaign, The Power of Swimming
, is aimed at young non-swimmers who need a little encouragement to take the plunge.
The idea was designed by M&C Saatchi Stockholm earlier this … Continue Reading→
Swimming doesn’t get that much literary exposure, so when a book about swimming comes along, it’s worth investigating. Not that one would expect to find a great swimming story coming out of a country as small as the Faroe Islands, but that is exactly what The Pal Effect
But first the background; why is a … Continue Reading→
The London Aquatic Centre reopened a fortnight ago to great fanfare, as the self-proclaimed “greatest municipal pool in the world” opened its doors. And the reaction has been overwhelmingly positive, as Joe Public took to the same lanes that two years ago saw the end of the illustrious career of Michael Phelps and a host … Continue Reading→
Cancer is something that touches many people’s lives and changes them dramatically. Often it inspires people to raise money for charities that deal in research or care for sufferers either in memory of lost loved ones or so that others too can benefit from the latest treatments. Often this might involve running a marathon or completing an open water swim or similar, but for GB swimmer Lewis Coleman that simply wasn’t enough – he wants to set a world record.
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The 2012 Paralympics were a showcase for Britain’s swimmers who maintained their incredible run of success in home water, and brought about a new level of awareness of elite disabled swimming in the public at large. A fledgling charity set up in the aftermath of 2012 is looking to give disabled children a leg up as they start their swimming journey
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