Continuing their resurgence in the sport of swimming, Adidas today launched an innovation hub, dubbed the a-station, in the shadow of the London Aquatic Centre which will be in place for the remainder of the European Championships.
Demonstrating adidas’ commitment to an open-source co-creation with athletes, the design and innovation of cutting-edge performance technology; and ongoing role as a guardian of the spaces of sport, the unique space will be open across four days showcasing the technologies that will cause waves in the water. All athletes and fans are welcome.
For those who do visit, there will be the chance to help the creation of the next set of products. Building on the success of the cutting-edge adizero XVI swimsuit designed using body scanning technology involving hundreds of athletes, the a-station will feature a swim-lab where athletes will be invited to help create the next generation of performance goggles and caps by participating in head scanning alongside adidas’ world famous developers from the so-called Future team.
“adidas is the home of sport innovation, always has been, always will be. It’s in our DNA,” says Christine Barth-Darkow, Category Director for Swimming. “But we have no ambition to do it alone. To ensure that sport continues to change lives for the good, it is our responsibility to open our doors to the next generation of creators, to enable and empower through initiatives such as the a-station”.
The adidas swim a-station is at East Twenty Bar & Kitchen Queen Elizabeth Olympic Park, directly opposite the London Aquatics Centre. It’s open to the public from 11am-6pm, 19-22 May (except 12-4pm on Saturday 21st)